Alice is a strategic communications and campaign specialist with more than 15 years of experience leading initiatives across government, media, and the private sector. She approaches complex communications challenges with a strong commercial perspective and has led the development and delivery of multi-channel campaigns with national reach, tight timeframes, and significant budgets.
Her expertise includes media strategy, stakeholder engagement, business development, and behavioural change, often balancing public interest with organisational goals. Alice has a calm, collaborative style with an ability to focus on what matters. She has a practical approach, all while keeping the human side front and centre.
Before joining Parbery, Alice held senior roles in media and client strategy, working closely with government agencies, industry leaders and community organisations.
Outside of work, Alice is busy teaching her kids that strawberries don’t grow in punnets and reminds herself that sleep is for another season of life.